The hand sanitizer category, while it’s been growing significantly since 2017, saw a revolution in 2020 due to an unprecedented increase in demand with the COVID-19 pandemic. Suddenly, everyone was using sanitizer multiple times a day, and they began to demand more nourishing formulas, clean ingredients, and sustainable packaging. With this demand emerged a new category of premium product lines by either new brands or existing luxury cosmetic brands. What used to be a utilitarian product has now become a premium item in many purses and pockets. As the Pandemic subsides, the habit of hand care and cleaning will continue, as we have all gained a heightened awareness of germs and viruses living on our hands. Hand Sanitizer is here to stay, and brands like PAUME are here to elevate your hand care routine.
Hand Sanitizer and The Luxury Market
by Amy Welsman |