The idea for PAUME first came to me in early 2019, when my husband and I brought our newborn daughter home from the hospital. Being a new parent really heightened my awareness of germs. I also had a colicky baby, and putting her down to go wash my hands wasn't always an option, so I turned to hand sanitizer. I soon realized that most hand sanitizers had a few things in common: they were harsh on the skin, they smelled terrible, and they were packaged in unappealing, disposable plastics. It inspired me to create our first product, the Moisturizing Antibacterial Hand Gel, a unique, effective, nourishing sanitizer formula with packaging that’s both elegant and sustainable.